Hey there, thanks for stopping by
I’m Tas Guichard, and I love creating visual content to communicate ideas and engaging with like-minded individuals.
I started my career as a web designer in the remote 90s, and since then I have either created or collaborated on the creation of anything visual: Logos, brand identities and guidelines, print designs, websites, UIs, mobile apps, games, EDMs, digital advertising - web and POS, animation and video - institutional, interviews, drama and video art.
Whenever I’m briefed a new creation, the three things I ask are:
1 - What is expected to be achieved by creating the content?
2 - Who is the intended audience?
3 - What is the best way to achieve the result staying within budget?
Once it is clear to me what the purpose is, a world of possibilities becomes open. Then it is a matter of filtering ideas, concepts, and communicating until getting to the final result.
Across my work you’ll see a wide range of subjects and products, from cheeky mobile games to a multi award winning voluntary euthanasia campaign.
Whilst the topics are completely different, the recipe and modus operandi are the same. Find out what the purpose is, who you are "talking" to and work your way to get there within the limitations.
Throughout my professional years I’ve learned not to be afraid and actually embrace the limitations of any work, they are the ones that usually drive creative approaches and many times those approaches yield fantastic results.
I have had the chance to lead small teams on some of the companies I’ve worked for, but I’m yet to officially become a creative director or manager, something I also look forward to.
Well, now you know a lot about me.
Why don’t you get in touch and we make things even?