amaysim UNLIMITED

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Amazing Performance for amaysim UNLIMITED

As the lead designer for amaysim I had the opportunity of creating a range of print, digital and video designs, as well as collaborating with marketing managers to roll out nationwide integrated campaigns.

This specific artwork for UNLIMITED was one of those jobs that by the time it was briefed there weren't a lot of expectations on it. What started as just another version of the unlimited poster ended up being the hero image for the product in all retail stores across Australia that sold amaysim.

When the artwork was used on an edm and A-B tested against the standard product edm used by the company, it won in conversion by almost 300%, 283% to be exact. Further tests were done against different creatives and this one remained undefeated until the day I left the company and after.

See the Amaysim Unlimited artwork plus a series of print and digital designs and ads done for Amaysim below.