• Be The Bill  

Details

One parliamentary bill.
Over 1 million faces.

This campaign sparked the debate on voluntary euthanasia across the country and gained tremendous traction once it was covered by 60 Minutes Australia.

I was in charge of UX and interface design. The tool I designed helped to generate over 1 million personalised bills that ended up crashing South Australia parliament's system. Oops.
I have also worked on motion graphics and video edits for social media and online marketing.

Please check the video detailing the campaign and tool. It's worth it.

Roles
  • UX Design
  • UI Design
  • Motion Graphics
  • Video Editing

Case Study

Results

1,009,194 personalised Bills emailed to politicians
Over 2.5 million people reached
$2,200,000 earned media
Over 8000% return on media investment.

Awards

Best Interactive Campaign | Best Ads 2017
Best Demonstration of Short Term Results | Silver | MFA Awards 2017
Public Sector, Utilities & Charities | Silver | MFA Awards 2017

Designs

Process

An interesting fact about this project is that the background mosaic behind the bills slider would automatically be updated with pictures from new bill creators. That drove users to refresh the page a few times to see if their faces would show up, and made the interface design ever-changing.