Avril Lavigne's Black Star

Details

A Campaign That Rocked Teenagers

We chose to roll out a 3d character of Avril for this campaign promoting her new fragrance Black Star.

Teens could build their own 3d avatar based on Avril's outfits from her music videos and concerts. Users could also play games and share their character on social media.

The campaign made finalist at the iab Australia awards on the category product launch.